Last month, Kraft launched the first advertising for its new hazelnut spread with an ad that directly challenged the category’s dominant brand, Nutella. “Once consumers have tasted Kraft Hazelnut Spread, they love it, and we have seen that through solid trial and repeat rates in only eight months in market,” said Gotlib. At Walmart Canada, we always strive to make sure the information about the products we sell is always as accurate as possible. This Kraft Hazelnut Spread is great in and of itself, with a great hazelnut and chocolate flavour, although in comparison, it's simply not as smooth and creamy. There were some communications then, but it was mostly social and focused on the fact that the product is made without palm oil. Combine flour, baking powder, baking soda and salt; set aside. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to email this to a friend (Opens in new window). “Canadians are nostalgic about their hazelnut spreads, but as the challenger brand in the category, an obstacle is encouraging loyal Canadians to give us a try versus others,” said Daniel Gotlib, associate director, brand building and innovation, Kraft Heinz Canada. A new spread is in town! Calorie Goal 1,875 cal. Why: Kraft launched its hazelnut spread in July. Ingredients: SUGAR, SUNFLOWER OIL, HAZELNUTS, COCOA, SKIM MILK POWDER, WHEY POWDER, COCOA BUTTER, SUNFLOWER LECITHIN, ARTIFICIAL FLAVOR, CITRIC ACID. ).” Kraft Hazelnut Spread With Cocoa 725G, FreshCo Items . Post was not sent - check your email addresses! Who: Kraft Heinz and Rethink, with Starcom for media. Log Food. Fitness Goals : Heart Healthy. The campaign is designed to spark conversation about a new entry into the category, break down category conventions, and inspire trial of the new Kraft Hazelnut Spread.”. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to email this to a friend (Opens in new window). Post was not sent - check your email addresses! The jars initiative was part of the larger branding campaign led by Rethink with The Kitchen handling social elements and Starcom handling media. $6.84 / Each. 37 % 11g Carbs. “When you think about hazelnut spread, you’re looking at a one-brand category,” said Rethink’s executive creative director, Mike Dubrick. If you look at … Why: Kraft launched its hazelnut spread in July. But to really break through in a category dominated by one very famous hazelnut spread, Nutella, Kraft needed something bigger. Director Leigh Marling was on set with an Italian crew, while the agency and client teams were all watching via video feeds— through both nights of the two-day shoot, thanks to the six hour time difference—back in Canada. 22 / 2,300g left. “We think that is the point of difference,” said Dubrick. https://www.kraftwhatscooking.ca/.../products/kraft-hazelnut-spread-20180004 It has just launched a PB with chocolate spread with a label crowing: “50% less sugar than the leading hazelnut spread (per 1 tbsp. Share: Add to Box. PR agency The Colony Project worked with Daily Hive to produce the Nonnas taste test video. 3 % 1g Protein. “They said ‘Let’s go out and be a challenger, let’s try to be disruptive and have some fun with it.'”. : Calorie Breakdown: 57% fat, 40% carbs, 4% prot. kraft hazelnut-spread nutrition facts and nutritional information. “Once you try it, you realize it tastes great. You can think of it is as a remote video village, but instead of the cable going 100 yards, it went a few thousand miles,” said Dubrick. This is "Kraft - Hazelnut Spread" by Grayson Music on Vimeo, the home for high quality videos and the people who love them. But giving that flexibility to the director and to the team to run just a little more than you normally would, I think really empowered them to put together a really great piece.”. 8 / 67g left. https://www.trendhunter.com/trends/kraft-heinz-hazelnut-spread They wanted to create interest and excitement about having a new hazelnut spread option. They agency team had direct contact with the director and maintained regular conversations, he said. The conceit was a trip to Italy, the home of Nutella, to taste-test the new Kraft spread with those who for whom Nutella is part of the cultural fabric. Kraft Hazelnut Spread Crunchy Reviews | 4.0 out of 5 | Join Home Tester Club for free product tests and 1,000s of product reviews. With household penetration at just 28% for the category in Canada, Kraft saw a chance to leverage the high brand awareness it has with its peanut butter to introduce hazelnut spread to more households, he said. Kraft Hazelnut Spread is the next big contender in the category and is here to revolutionize Canadians' hazelnut spread game. ), “There has been some confusion as to what to call our product,” said Gotlib. A post shared by Kraft Peanut Butter (@kraftpeanutbutter_ca). Add 1 to Cart Related Items-+ Kraft Chocolate Peanut Butter, 500g . How: The creative idea was to imagine Kraft’s new hazelnut spread being introduced to consumers in Italy, the home of Nutella. Sorry, your blog cannot share posts by email. 1. The spread was first teased out on June 22 with an Instagram poll asking people how they like their hazelnut spread, with or without palm oil. https://www.freshdaily.ca/food/2020/07/kraft-hazelnut-spread-canada But to really break through in a category dominated by one very famous hazelnut spread, Nutella, Kraft needed something bigger. Nocciolata Organic Hazelnut Spread – $8. $6.09 / Each. After coupon pay just A new voice for a new age of Canadian marketing. Kraft Kraft - Hazelnut Spread with cocoa. “We are curious to see what consumers think we should call it, and, if a really exciting name is revealed, we may consider it in the future,” said Gotlib. A new voice for a new age of Canadian marketing. 60 % 8g Fat. https://www.hometesterclub.com/au/en/reviews/kraft-hazelnut-spread A young woman introduces her nonna to the Kraft hazelnut option before three of her friends join via video chat. “It’s never going to be the same as being shoulder to shoulder with the director and being there, but given the circumstances, it couldn’t have run any smoother,” he said. The conceit was a trip to Italy, the home of Nutella, to taste-test the new Kraft spread with those who for whom Nutella is part of the cultural fabric. “We had a direct link to camera. Kraft is taking on Nutella. Kraft Hazelnut Spread 725g For $3.77 Use Your Tear Pad Coupon And Save $1 And You Pay $2.77 Another great deal/coupon brought to you by The Canadian Savings Group We always try to note which coupons are used in each deal at the top of the post. Daily Goals. Enjoy this delicious spread made with real roasted hazelnuts, skim milk, and cocoa. “The one nice thing is it forces everyone to let go a little bit, and I think that is a good thing. Shop for Dairy, Eggs & Cheese in Fresh Food. Fat 59g. Sodium 2,278g. Blend in eggs and … L ast month, Kraft launched the first advertising for its new hazelnut spread with an ad that directly challenged the category’s dominant brand, Nutella. by David Brown. “There’s a need to prove our credentials,” said Dubrick. Using the hashtag #KraftHazelNuts, the company is asking Canadians to suggest a better name for the product for a chance to receive a personalized jar (all of the jars are already gone. Buy products such as Core Power Protein Shake, Chocolate, 26g Protein 14 Fl Oz, 12 Count at Walmart and save. https://www.cookinglight.com/eating-smart/what-to-know-about-nutella The shoot: Yes, that is actually Italy (“You can’t fake Italy,” said Dubrick), although the shoot was done remotely. There were some communications then, but it was mostly social and focused on the fact that the product is made without palm oil. How does this food fit into your daily goals? Through 12/10 Stop & Shop has Nutella Spread 13oz on sale for just $3.00 each. Hailing from the makers of beloved Canadian brand, Kraft … They, too, seem unsure about the spread at first; naturally, when they try it, they love it. There are 110 calories in 1 serving (20 g) of Kraft Hazelnut Spread. Sorry, your blog cannot share posts by email. What: “Can’t handle it,” a brand spot for Kraft’s new-ish Hazelnut spread. *Pyure Hazelnut Spread with Cocoa contains 2g of sugar per 2 Tbsp serving. At first, the Italians are sceptical about the Canadian upstart—even mocking Kraft’s familiar peanut butter bear mascots on the packaging—until they try it and their doubt is replaced by embarrassed (and comical) amazement. Posted on: 26 November 2020 The same serving of the leading hazelnut spread contains 21g of sugar. The brand is extending the idea with a new social video featuring a similar taste test conducted with some Canadian Italian nonnas. 125 Cal. “So, we wanted to ask consumers what they would call it. We have a $1.50/1 Nutella Hazelnut Spread 13 oz+ any, coupon from the 11/22 Smart Source insert. Being made without palm oil is an important point of distinction, he said, “but if it doesn’t taste good, then it doesn’t matter.”. Serving Size : 1 tablespoon 22gms. Press Enter / Return to begin your search. With their thick Italian accents, the four nonnas are charming and genuine (except for some clearly prompted observations about the spread being made without palm oil and being low in saturated fats). So we see these people in Italy overly enjoying it.”, Kraft as a challenger: As a marketer with well-known brands that often lead the categories they’re in, Kraft finds itself in an unusual position as it launches a new product. Kraft is also using social to have some fun with the product’s name, or lack thereof. Size : 725g. Find calories, carbs, and nutritional contents for kraft hazelnut-spread and over 2,000,000 other foods at MyFitnessPal.com. Press Enter / Return to begin your search. 125 / 2,000 cal left. Kraft Hazelnut Spread With Cocoa 725G. We had oversight and control; it was very much like a regular shoot. As a newcomer to the category, Kraft and Rethink wanted to talk about the product’s taste, and communicate that it is as good as the iconic competitor it is taking on (without mentioning it by name). Advertising agency Rethink, Toronto has created a pretty funny spot for Kraft Hazelnut Spread which takes us to Italy. I’m not going to lie, I really thought this … “We actually embraced that idea of being a challenger brand,” said Dubrick. When & Where: The new ad is on TV and digital now. serv. Have a watch. Beat hazelnut spread, butter and sugars in large bowl with mixer until light and fluffy. 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